Featured Artist’s
La Morena
Xicana Muralist & Painter | Advocate | Cultural Storyteller
Lucinda, widely known as La Morena, is a renowned muralist and painter from Glendale, Arizona, with proud Apache, Pima, Yaqui, and Xicana heritage. Her identity and cultural roots serve as the foundation of her art, which fuses vibrant imagery, Indigenous and Chicano traditions, and themes of identity, healing, and social justice.
She began her journey in 2012 curating underground art shows in Phoenix before moving into large-scale murals and solo exhibitions. Since then, her work has been featured in museums and galleries nationwide and internationally. In 2021, she was selected by the U.S. Embassy to paint a seven-story mural in Marseille, France, marking a milestone moment in her career. Two years later, she made history again as the first Xicana Indigenous female artist chosen as Super Bowl LVII Marque Artist.
La Morena’s impact extends beyond the art world. She has partnered with community-driven organizations including Promise AZ, ACLU, Poder in Action, and LUCHA, using her murals as platforms for advocacy. Her powerful #MMIW (Missing and Murdered Indigenous Women) mural project earned statewide recognition and sparked dialogue among political leaders.
At the same time, major brands such as Nike, Adobe, Wilson, GoDaddy, and the NFL have embraced her artistry, commissioning works that celebrate culture and community on a national stage. Through every project, La Morena continues to create art that honors her roots while empowering future generations—bridging past and present with stories painted in color, resilience, and hope.
Cassandra Hess
Multi-Media Artist in Phoenix, Arizona
Cassandra Hess was born and raised in Phoenix, Arizona. Growing up in a family of all women, she had a strong urge to create a beautiful world that was only hers. Cassandra started creating art at a very young age. Always feeling compelled to work with her hands she tried a variety of mediums to express the need to create. Ultimately she fell in love with oil painting and the way the paint went on so velvety smooth while being able to be manipulated to express the movement she desired. “My paintings have a strong nature influence with a feminine edge. I also love a lot of texture and shapes in my art. My goal is to create an atmosphere that draws you into another place where your imagination takes over and anything is possible. Painting my own reality to become true through the eyes of whoever sees it.” Cassandra continues to discover and develop new joys in creating art and never tires of it. As she sees it, there is always learning and growth to be done and to always follow the voice inside her that propels her art. “I never want to feel like I am stuck with one medium and being defined just by that. I want to be an artist of many different mediums, because ultimately that makes me a better artist
Other Feature’s
SHOES
“Chicana Pride” by Elena Beltran
“Chicana Pride” was born after attending a car show and seeing an all female car club. The lowriding car community has been male dominated since day one, females have mainly been beautiful car models or supportive wives, girlfriends, or family members, rarely the owner. Today we are seeing more and more ladies jumping in as owners, mechanics, doing their own body work and paint jobs; and still able to pose beautifully with their own cars at the shows! My stiletto project honors this movement and celebrates all the hard work it takes for ladies to get recognized in this space.
“Feet of the Fire of Life” by Joseph Bliol
One of the deepest ways we connect with the earth is through our feet. We walk in the paths of the lives that came before us and help keep the connection moving forward.
“It’s A Revolution!” by Analissia Gonzalez
This shoe is a nod to the trans women who paved the way for new generations of queer folk. Sylvia Rivera and Marsha P Johnson were pioneers of the LGBTQ+ rights movement and dedicated their lives to trans activism in the 1960s and ‘70s. This shoe serves as a reminder that pride isn’t just a celebration of queer culture, but an ongoing battle for equality.
“Lady Love” by Janet Hernandez
Inspired by the Huelga Bird: The Aztec bird represents the Mexican people (Farmeros). I wanted to create something from not only culture but class. It expresses individuality, in my own style of art. To me, the meaning of chingona means to push, strive & always stay alive. It means to push forward and persevere.
“PERSISTENCE” by Richelle Key
When we make the most of our time, then the time we spend will end making the most of us. We have just a brief window of time to accomplish what God put us here to do. Invest your time wisely, and the result will benefit you.
“Soy Diosa” by Liz Armendariz
Perfectly imperfect “Soy Diosa” is Inspired by the woman I have had to become today! A woman of resilience who, on a daily basis, shows a smile and continues to be a fighter against many chronic illnesses that want to set her back, but as she is a Chingona, she does NOT allow it! So she continues marking her Soles full of glitter wherever she goes in hopes of inspiring others to never give up no matter what our life struggles are thrown at us because life is beautiful & we are as strong as our minds set us to be!
“UN SOLO LATIDO” by Kamila and Lucia Cocoletzi Guzmán with Dayel Guzmán Anaya
In the heart of a vibrant family dynamic, this trio—two daughters and their devoted mother—embody a unique blend of pride and unity. Each of them carries the legacy of their roots with unwavering grace, deeply connected by their shared heartbeat and collective spirit. Their bond is a testament to their enduring heritage, where the strength of their lineage is reflected in their love for one another and their achievements. Together, they represent a seamless tapestry of tradition, strength, and family pride, proving that their hearts beat as one. Gracias por crear espacios para vivir más momentos Juntas .